Caregiver's Home Companion Caring for someone who has trouble hearing the phone?
The Caregiver's  Home Companion

July 5, 2006
Identify Your Market for Effective Use of Messaging and Media

May 31, 2006
3-Ms for Success: Message, Market, Media

May 10, 2006
Marketing Your Services Means Covering All the Bases

March 29, 2006
Selling Value Over Price Is Worth Every Effort

Read Previous Professional Caregiving Articles

Take Our PollThe Caregiver's Marketplace

Shop Now in the
Caregiver's e-Mall

Our Caregiver's e-Mall is filling up with great stores and a growing number of items just in time for the holidays. Whether you browse and find a book or tape to help you with caregiving, or come across a wonderful gift for a friend or family member, the e-Mall can be your source for easy shopping and gift-giving.

So, click on the dark blue Caregiver's e-Mall buttons throughout our site and enter a comfortable, secure shopping experience with major merchants while avoiding the hassle of having to find a parking place or matching your shopping hours with someone else's. Our mall is just a click away and is open 24 hours every day.

Watch for additional stores opening in the e-Mall soon!



Posted: March 30, 2005

Professional Caregiving

Boomers Mean Business

The "Age Wave" is almost here.

In the next 15 years, the 65+ population will increase by 84%! It will impact our society like a tsunami. New products and services of the future will also boom to meet the challenges and the needs and wants of the boomer generation. There are a number of cutting edge products and services that were showcased at the recent NCOA/ASA annual conference in Philadelphia.

Get a load of what's to come:

  1. Brain exercises to improve memory with a goal of supporting folks with dementia, in addition to those with benign senescence, who want better memory skills. This is a dementia software program. It is made by a company called Posit Science and they have developed cognitive stimulation learning modules that have demonstrated enormous impact on improving memory. The developer of this product, Jeff Zimman, stated that the preliminary findings show improvement in memory, word finding, and calculating that take the person to the level they were at 10 years before diagnosis.

  1. The bionic knee is right around the corner. This product is the first of many active orthotics developed by a company called Tibion Bionic Technologies. For those facing knee replacement surgery and rehabilitation, for those whose arthritis or other disabling orthopedic condition makes bending the knee difficult, this product will facilitate faster rehabilitation, and improved gait. The system is attached to the lower thigh, right above the knee and there is a brace and shoe attached. Unique to this system is the biofeedback mechanism that is triggered by sensors in one's shoe that responds as a healthy knee would, to rising from a chair, to walking down the street. Hip flexors, and complete exoskeletons using this and other new technology will improve the quality of life for those with disease or injury.

  1. Non-slip shoes that are ecologically sound. GDTS Ltd. -- Green Diamond -- has developed a material blending rubber from discarded tires and tiny flecks of diamonds.

  1. Moving Solutions is a company that facilitates the move from one facility to another, especially targeting older Americans. This company will be creating franchises all around the county.

  1. How about an automated device that will bring heavy objects and packages up stairs? Another product will enable seniors and others to maintain themselves in their homes for longer by bringing groceries and other packages up the stairs?

  1. An advanced pharmaceutical reminder system has produced a computer chip product that reminds someone to take and fill their medications?

There are many products and services that are in the process of being developed. Entrepreneurship in the area of aging is growing and will continue to grow at enormous speed.

When you consider the needs and wants of a generation that highly values maintaining its lifestyle, travel, sustainability of products, health and exercise, travel and financial health, you can only begin to imagine how many marketing wizards will attempt to respond to the changing values and purchasing behavior of the newly retired.

Many had more resources, opportunities, and education than their parents did.

AARP, for example, has instituted some new programs that years ago would not have seemed in line with their brand. Motorcycle insurance & (thanks to Elizabeth Taylor and Malcolm Forbes jump-starting the Harley boom for the older folks) is now available. Health spa visits -- and even cruises -- are another, and wine clubs are another. How about dental insurance for those over 50? At present, unless you are employed it is almost impossible to get dental insurance.

On a more ominous note, boomers don't yet realize how their credit addictions will deplete their financial resources to the degree that a comfortable couple now will face difficult times later if they don't get a handle on the debt problems. Many opportunities are here for credit coaching, counseling and guidance.

There are so many opportunities for professionals already tuned in to the needs of seniors, their caregivers and families, that could not only bring new business growth, but our creativity could improve the quality of life for the largest single demographic bulge our country has ever seen. Look at the values of our seniors and dream, invent and explore ways to better their lives and ride the boomer wave into the future!


Sylvia Nissenboim is a licensed clinical social worker and who has been working in the field of adult day services in the St. Louis area. She is the director of four adult care and enrichment centers for the American Red Cross and also operates a personal and professional coaching firm, LifeWork Transitions, specializing in caregiving concerns, adult day care management and other aging services, such as virtual coaching and family care giving support groups. She co-authored The Positive Interactions Program, is a national speaker, and has served as president of the Missouri Adult Day Care Association and as a member of the Missouri Governor's Advisory Council on Aging..

© 2005 Pederson Publishing, Inc. All Rights Reserved.
Commercial use, redistribution or other forms of reuse of this information is strictly prohibited without the prior written permission of Pederson Publishing.

Email or share this story Bookmark and Share

Back to Top


Prescription Card

Free Survival Guide

Subscribe Today!

Privacy Statement Contact Us Site Map Products & Services Our Partners Advertise
© Copyright 2003-2011. Pederson Publishing, Inc. All rights reserved.